Pakistani model and actress Saheefa Jabbar Khattak recently faced intense online criticism after her comments about staffing at her newly launched restaurant sparked controversy. The backlash escalated into coordinated negative reviews, putting the spotlight on challenges female entrepreneurs encounter in Pakistan.
Saheefa had shared her struggles in hiring reliable staff, mentioning in a video that she preferred employing Pathan (Pashtun) workers due to their perceived reliability and dedication. Her remarks, intended to highlight the qualities she sought in her team, were widely criticized as discriminatory, with many accusing her of stereotyping Punjabis.
The online reaction quickly turned into harassment, with dozens of one-star reviews appearing overnight, seemingly aimed at damaging her restaurant’s reputation. In an emotional video, Saheefa described the “review bombing” as deliberate sabotage, revealing the significant emotional toll it had taken on her as a business owner.
She also reflected on the broader challenges faced by women entrepreneurs in Pakistan, including corruption, societal resistance, and harassment. Starting her restaurant from scratch, Saheefa explained how the pressures of public scrutiny and unexpected backlash affected her morale, despite her commitment to building a quality business.
While opinions among her followers remain divided, with some defending her intentions and others criticizing her statements, the incident highlights the vulnerability of public figures when personal opinions intersect with professional ventures.
Despite the controversy, Saheefa emphasized her dedication to her restaurant and her mission to maintain high standards. The episode serves as a reminder of the fine line women entrepreneurs must navigate while balancing public perception and business operations in a socially charged environment.
