As the Pakistani film industry prepares for one of its most anticipated releases, Love Guru, celebrated actor Mahira Khan is using her platform to advocate for stronger governmental support for local cinema.
A Call to Focus Inward
Speaking during the film’s promotional campaign alongside co-star Humayun Saeed, Khan addressed the longstanding issue of limited international collaboration—specifically referencing the continued ban on Pakistani artists in India.
Rather than dwell on external constraints, Khan emphasized the need to “look inward” and prioritize the development of homegrown content. “There’s a whole world [to work] out there, but there’s also a whole world here,” she said. “And we need to just work hard at it.”
The Critical Role of State Support
When asked about challenges in the industry, Khan pointed to the absence of consistent public support. “We need the government’s support, because how else will an industry grow?” she said. “You have to give us subsidies—it is direly needed at this time.”
Humayun Saeed echoed her sentiment, adding that some steps have already been taken, but emphasized the need for a comprehensive and sustained policy framework to facilitate cinematic growth.
Star-Studded Ensemble Gears Up for Eid-ul-Adha Release
The film Love Guru—touted as the biggest entertainer of the year—boasts a dynamic cast including Ramsha Khan, Sohai Ali Abro, Ahmed Ali Butt, Mira Sethi, Momina Iqbal, and veterans such as Javed Sheikh and Marina Khan.
Directed by Nadeem Baig and penned by Vasay Chaudhry, the film is backed by Salman Iqbal Films, ARY Films, and Six Sigma Plus. The movie is expected to set a new benchmark for romantic comedies in Pakistan when it hits cinemas this Eid-ul-Adha.
