Asim Azhar, the renowned Pakistani singer-songwriter, celebrated the highly anticipated launch of his debut album, “BEMATLAB” with an electrifying event at District19 last night. The event marked a significant milestone in Azhar’s shiny music career, captivating the who’s who of the entertainment industry and close family and fans with his soulful beats and heartfelt lyrics.
The album’s title, “Bematlab,” meaning selfless, reflects Azhar’s profound gratitude towards his dedicated fanbase who have selflessly supported him throughout his journey. In a heartfelt message in the trailer shared six days prior to the launch, Azhar expressed his admiration for his fans, acknowledging their selfless love and importance in shaping his identity as an artist. With seven captivating tracks, “Bematlab” is an epitome of a deep bond between Azhar and his fans, showcasing his commitment to delivering meaningful music that resonates with their hearts.
This musical masterpiece promises an enthralling journey across its seven mesmerizing tracks navigating through the seven stages of heartbreak and represents Asim’s versatility as an artist. Teaming up with the bests of the bests; Nehaal Naseem, Talha Anjum, Talha Younus, Umair, and Hasan Raheem, Asim collaborates to craft a musical tapestry that seamlessly merges contemporary flair with timeless appeal.
Reflecting on the significance of the album, Asim Azhar said, “My life and my supporters are the inspiration and motivation behind this album. Selfless love, driven without specific expectations along with being true to your being while doing whatever you do have been the driving force behind my album.”
Echoing Azhar’s sentiments, the label expressed their pride in presenting “Bematlab” to South Asian music enthusiasts worldwide. “We are thrilled to share this remarkable album with his fans, and we believe it will resonate deeply with listeners across the world” said Ameem HAQ who represents Universal Music Group in Pakistan through flamin KO as their official agency.
“Launching ‘Bematlab’ marks a milestone for us at Universal Music Group MENA, a testament to our dedication and the vibrant music landscape of Pakistan. Asim Azhar’s album ‘Bematlab’, a labor of love taking a year to craft, not only highlights his exceptional talent but also mirrors the essence of our journey with the launch of Universal Music Group Pakistan. Working alongside Asim has been a privilege; witnessing his growth as an artist reaffirms our commitment to nurturing exceptional talent in the region.”, stated Tahemtan Dhamodiwala, COO, Universal Music Group MENA
Khan FM – Artist & Label Partnerships, Spotify Pakistan, Bangladesh & Sri Lanka said, “We are thrilled to be working with Asim Azhar on the release of his highly anticipated debut album ‘Bematlab’ on Universal Music Pakistan. Asim has long been a prominent figure on Spotify and we are honoured to support his artistic journey. Although it is still early days, ‘Bematlab’ has already captured the hearts of our young audience. We are excited to see what Asim has in store for his fans in the future”.
Asim Azhar’s “Bematlab” album launch was a resounding success coupled with a ‘Bematlab Tour Bus’ that will travel the entire country over the next 2 weeks, marking the completion of key milestone in in his musical career so far and a new standard for album launches in Pakistan going-forward.
