TikTok sensation Jannat Mirza made headlines after walking the runway for HSY’s Haveli collection at the 23rd Sunsilk HUM Bridal Couture Week 2025 in Lahore. While the collection itself was praised for its celebration of Mughal-inspired craftsmanship and opulent design, the social media star’s performance drew widespread criticism online.
Netizens quickly took to social media to express disappointment over her confidence and poise on the ramp. Reactions ranged from expressions of shock to outright ridicule, with some calling it a “flop TikToker show” and questioning her selection as a showstopper. Many highlighted that she appeared confused and struggled to carry the regal ensemble with the expected grace of professional models.
The HSY Haveli collection, designed as a tribute to Mughal-era grandeur, featured luxurious fabrics, intricate hand embroidery, and regal silhouettes, earning praise for its artistic execution and cultural homage. However, public attention largely focused on Jannat Mirza’s performance rather than the designs themselves, highlighting the challenges social media personalities face when transitioning into traditional fashion spaces.
In response to the backlash, Jannat Mirza shared a video message explaining that she initially assumed the runway walk would be simple. She cited the heaviness of the outfit, lighting challenges, and other minor difficulties that made the experience more demanding than expected. Despite the criticisms, she emphasized that she enjoyed the experience and had fun participating in the event.
The event, supported by Union Developers & Leather Galleria with Rose Petal as an associated partner, showcased the vibrancy of Pakistan’s bridal fashion industry while also sparking conversations about the role of influencers in high-profile fashion shows.
